In the case of a brochure we would consider the product that you are trying to promote. What is it? What does it look like? What can it be used for? This will give us an idea of the shapes and colours that can be used in the design. What sort of customer would buy your product? What would their tastes be? Knowing the target market will also influence the look and feel of the brochure.

Because the graphic design process is so subjective, it requires a lot of input and discussion with you, the customer. After all, you need to be happy with the result. You need to believe that the design will work for you. Another part of this process will be how your brochure will be marketed. Again this is an area where Elnor Business Services can help.

Related topics: Business Services, Desktop Publishing